AMM 350 - Retail Buying II (4)

Advanced study of apparel buying processes, strategic positioning, assortment and seasonal plans, and purchase order management for multiple apparel retail tiers. Develop strong analytical skills. Written analysis of competition market share strategy and sales forecasting. Written, computer, and oral analysis projects.

Prerequisite(s): AMM 250 or equivalent.
Component(s): 4 lecture-problem solving hours.