ABM 405 - Food and Agricultural Marketing Applications (4)

An application of theories, principles and procedures involved in developing a marketing strategy. Students will work as a team to develop a marketing plan for an agricultural product. Topics covered will include all aspects of food and fiber market strategy planning such as identifying a target market, analyzing market opportunities, developing a marketing mix, and completing a budget for the plan.

Prerequisite(s): ABM 310.
Component(s): 4 lecture discussions.