AMM 2200 - Introduction to Fashion Retailing (3)

An introduction to apparel retailing, a review of the organization, development and management practices of the apparel retail sector. Topics include types of apparel retailing, multi-channel retailing, store location strategy, apparel consumer behavior, retail marketing and pricing strategies, and retail operations management. Case studies in apparel retailing, lectures.

Prerequisite(s): AMM 101 or AMM 1010.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once