ABM 3300 - International Food and Agribusiness Marketing (3)

Marketing of food, fiber, and horticulture products in foreign markets. Overview of international marketing, including: political, social, cultural and legal environments. Foreign market entry opportunities for American agribusiness products and services; planning and managing market entry strategies and products. Special emphasis on selecting export markets, procedures for establishing markets, promotions, financing, insuring, logistics, tariffs, customs, regulations and other matters related to food and fiber products. Global logistics, distribution and pricing. Marketing concepts applied in foreign markets including: planning, promotion, sales and negotiations. Management practices and problems of firms involved in exporting and importing textiles and garments, livestock, fruits, vegetables, grains and other processed food and fiber products.

Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once