IBM 4912 - Marketing of Movies (3)

An overview of the business of cinema. Product budgeting and planning, distribution strategies, target market analysis, research prior to, during, and after launch, promotional considerations, product placement and co-op challenges, advertising the product, international issues, the after-market including home, retail, and cable/satellite release. Major project involving a leading film studio. The course provides an overview of marketing issues in film industry. Topics include product planning and budgeting, target market analysis, distribution and promotion decisions of theatrical and after-market movie releases.

Prerequisite(s): Upper division standing; IBM 307 or IBM 3072.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once