IBM 4432 - Advertising Media Analysis and Planning (3)

Principles and practices of advertising and media analysis and planning. Strengths and weaknesses of media alternatives, budgeting procedures, media class planning, buying interaction, and negotiation with media sales personnel.

Prerequisite(s): Undergraduate standing; IBM 307, MKT 307, or IBM 3072; and STA 120 or STA 1200.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Note(s): Technology facilitated.