IBM 4352 - Advanced Professional Selling (3)

Development and analysis of the sales representative as a professional marketing tactician. Emphasis on applied and theoretical approaches to effectively manage sales interactions and the sales territory. Analysis of sales representatives in different industries.

Prerequisite(s): IBM 306, MKT 306, or IBM 3062.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once