IBM 3292 - Mobile Marketing (3)

Focus on the unique challenges of engaging customers on the go, using personal mobile devices. Issues concerning target customers perceptions, the promotion and use of apps and technological challenges involved in using miniaturized devices to deliver products and promotional messages

Prerequisite(s): IBM 307 or IBM 3072.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once