IBM 3282 - Social Media Marketing (3)

Current trends in the use of digital media and platforms and its use as a marketing tool to engage target customers. Use a variety of tools to analyze and assess results of social media strategies in a rapidly changing environment.

Prerequisite(s): IBM 307 or IBM 3072.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once