IBM 3272 - Sales Promotions (3)

Role of sales promotion in marketing strategy. Study of numerous incentives designed to increase sales or achieve other specific marketing objectives directed toward sales force, intermediaries, and consumers. Design of sales promotion plans.

Prerequisite(s): IBM 307 or IBM 3072.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once