IBM 4932 - Event and Destination Marketing (3)

Addresses special events and destinations within the entertainment industry. Those events include single events, such as mega sporting events and musical concerts or standing destinations, such as amusement parks and historic locations.

Prerequisite(s): Upper division standing; IBM 307 or IBM 3072.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once