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Sep 24, 2024
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GBA 633 - Promotion Management (4) Advertising management as related to entire communication effort of the organization. Emphasis on communication theory, advertising, customer analysis, communicative goals, positioning, personal selling, sales promotion, public relations, publicity, media planning, and budgeting. Cases. Design of promotion plan.
Prerequisite(s): Completion of all MBA prerequisite courses. Component(s): 4 lectures/problem solving.
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