AMM 310/310A - Design and Merchandising Strategies (2/1)

Planning, developing, and presenting apparel product lines. Analysis of goals, merchandising strategies and product line constraints. Interrelationship of fashion information between fashion services, apparel suppliers and consumers to developing apparel products. Application of computer-aided illustration program. Written and oral projects.

Prerequisite(s): AMM 210/210A.
Concurrent: Concurrent enrollment required.
Component(s): 2 lectures/problem solving, 1 two-hour activity.