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Jun 07, 2025
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2025-2026 University Catalog
Marketing Analytics Minor: 27 units
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 Return to: College of Business Administration
Offered by: College of Business Administration, International Business and Marketing Department
The Marketing Analytics Minor provides non-business majors domain knowledge in marketing as well as specific knowledge and skills in marketing analytics. Specifically, the required minor courses give students a background in marketing and statistics. Students further develop their domain knowledge in one of the specialty areas (advertising, digital marketing, international marketing, retailing), or deepen their general knowledge in marketing (consumer behavior, marketing strategy) by completing 3 elective units from a select group of courses. The remaining 12 electives units are devoted to analytics in marketing in the general marketing curriculum.
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Note(s):
* STA 1200 has many alternative prerequisites, including MAT 1250 - Introductory Calculus for Business , which is typically required for business majors. Non-business majors may use the appropriate alternative prerequisite courses in their disciplines. STA 1200 may be satisfied with one of the following stretch sequence, which may increase minor overall units: Minor Electives: 15 units
Note(s):
** IBM 4000 and IBM 4990 have to be approved by advisors. Students will not be allowed to use more than three units from IBM 4000 or IBM 4990 to fulfill the minor requirement, although they may be allowed to take those courses multiple times. |
Return to: College of Business Administration
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