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Apr 17, 2026
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2024-2025 University Catalog [ARCHIVED CATALOG]
Business Administration, B.S. - Marketing Management Subplan/Option: 120 units
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 Return to: Index of Academic Colleges, Departments, Programs, and Roadmaps
Offered by: College of Business Administration, International Business and Marketing Department
The curriculum matrix for the degree program may be found here. The curriculum matrix is the alignment of courses (curriculum) with the desired goals and student learning outcomes of the program. It shows what is taught and how these outcomes are achieved through the completion of the degree program.
The Marketing Management Subplan is designed to give students an understanding of the factors both within the firm and in the external environment that affect the development and implementation of plans to serve the firm’s markets and to attain the firm’s economic goals. Emphasis is placed on determining market needs and decision-making concerning the product, pricing, promotion and distribution strategies required to meet those market needs.
Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) promotion, (2) professional selling, (3) entertainment, (4) marketing research, and (5) general marketing. Because the university offers a broad array of specializations, the general marketing emphasis should only be selected when other options become unavailable.
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Major Required: 51 units
Note(s):
All students in any College of Business Administration subplan, and all other students taking certain business courses, must demonstrate proficiency with specific personal computer software packages. The proficiency must be demonstrated prior to taking any business course with the term “personal computer proficiency” in the prerequisite list. Some business courses identify specific personal computer packages in their prerequisite lists. In these cases, proficiency in the noted packages must be demonstrated prior to taking the course. 1 Personal Computer Proficiency must be demonstrated by satisfying one of the following alternatives: 1) CIS 1010 or 2) an approved college course. 2 STA 1200 may be satisfied with one of the following stretch sequence, which may increase overall units to degree: For more information on choosing the best course for you, please visit: https://www.cpp.edu/studentsuccess/new-students/category-placement.shtml. Subplan/Option Required: 17 units
Subplan/Option Electives: 13 units
Any combination of courses listed below will satisfy the required 13 units. Emphases are listed to provide guidance for helping students to choose courses of interest that best fit your career goals, but there is no requirement for choosing a specific emphasis for fulfilling these units. Promotion Emphasis: 13 units
Emphasis Recommended: 6 units
Professional Selling Emphasis: 13 units
Emphasis Recommended: 9 units
Entertainment Emphasis: 13 units
Emphasis Recommended: 3 units
Marketing Research Emphasis: 13 units
Emphasis Recommended: 9 units
General Marketing Emphasis: 13 units
Emphasis Recommended: 6 units
Digital Marketing Emphasis: 13 units
Emphasis Recommended: 6 units
Personal Computer Proficiency Requirement
1(see policy statement in College of Business Administration introductory section). General Education Requirements: 48 units
Students should view their Degree Progress Report (DPR) for information regarding their General Education requirements. Unless specific GE courses are required for their major, please refer to the list of approved courses in the General Education Program in the University Catalog, https://catalog.cpp.edu. When viewing the catalog, students should select the catalog year associated with the GE requirements listed in their Degree Progress Report. Area A. English Language Communication and Critical Thinking (9 units)
At least 3 units from each sub-area
1. Oral Communication
2. Written Communication
3. Critical Thinking Area B. Scientific Inquiry and Quantitative Reasoning (12 units)
At least 3 units from each sub-area
1. Physical Sciences
2. Life Sciences
3. Laboratory Activity
4. Mathematics/Quantitative Reasoning
5. Science and Technology Synthesis Area C. Arts and Humanities (12 units)
At least 3 units from each sub-area and 3 additional units from sub-areas 1 and/or 2
1. Visual and Performing Arts
2. Literature, Modern Languages, Philosophy and Civilization
3. Arts and Humanities Synthesis Area D. Social Sciences (9 units)
At least 3 units from each sub-area
1. U.S. History and American Ideals
2. U.S. Constitution and California Government
4. Social Science Synthesis Area E. Lifelong Learning and Self-Development (3 units)
Area F. Ethnic Studies (3 units)
American Institutions: 6 units
Courses that satisfy this requirement may also satisfy GE Areas D1 and D2. Graduation Writing Test
The Graduation Writing Test (GWT) is suspended until Fall 2025. Students entering Cal Poly Pomona before Fall 2025 are not required to take the Graduation Writing Test. Summer Sponsored Experience: 0 unit
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Return to: Index of Academic Colleges, Departments, Programs, and Roadmaps
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