EBZ 303 - E-business Customer Relationship Management (4)

Critical role of Life Time Value (LTV). Integration of management, sales, marketing, finance, operations, IT and ERP to create a true customer-centric focus. Business-to-Business (B2B) and Business-to-Consumer (B2C) markets. Development of 360-degree strategies to achieve a competitive advantage through quality customer relationships and long term profitability. Benchmarking and financial metrics.

Prerequisite(s): TOM 301.
Component(s): 4 lectures/problem-solving.