Jun 14, 2024  
2023-2024 University Catalog 
    
2023-2024 University Catalog [ARCHIVED CATALOG]

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IBM 4112 - Consumer Behavior (3)


The psychological, sociological, and cultural factors that influence consumption behavior and activities are covered. Provides a basic understanding of the use of social and mobile platforms and their impact on the consumer decision making process. Marketing strategies utilizing various behavioral concepts are discussed.

Prerequisite(s): PSY 201 or PSY 2201 ; Undergraduate standing; and IBM 301, MKT 301, or IBM 3012 .
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course



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