|
Oct 08, 2024
|
|
|
|
IBM 4112 - Consumer Behavior (3) The psychological, sociological, and cultural factors that influence consumption behavior and activities are covered. Provides a basic understanding of the use of social and mobile platforms and their impact on the consumer decision making process. Marketing strategies utilizing various behavioral concepts are discussed.
Prerequisite(s): PSY 201 or PSY 2201 ; Undergraduate standing; and IBM 301, MKT 301, or IBM 3012 . Component(s): Lecture Grading Basis: Graded Only Repeat for Credit: May be taken only once Course Category: Major Course
Add to Portfolio (opens a new window)
|
|