IBM 4202 - Marketing Analytics (3)

Marketing analytics introduces the role of analytics and various analytical tools that are crucial to marketing professionals. It explains analytical techniques and its applications in business. Learning and applying these tools and techniques will help students gain insights in real world and enhance their business decision making.

Prerequisite(s): IBM 3012 and TOM 3020.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course