HRT 3170 - Beverage Marketing and Management (3)

The marketing and management of the American beverage industry as it relates to restaurants, bars, retail stores and beverage distributors. Exploration of the wine, beer and spirits industries with a focus on product background and placement, legal issues, consumer segments and trends, manufacturing and distribution.

Component(s): Lecture
Contact Hour(s): 3 hours lecture/discussion
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course