IBM 4922 - Sports Marketing (3)

Introduction to the application of basic principles of marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport, and multisport club operations.

Prerequisite(s): Upper division standing; IBM 301 or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course