Jun 15, 2024  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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IBM 4922 - Sports Marketing (3)


Introduction to the application of basic principles of marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport, and multisport club operations.

Prerequisite(s): Upper division standing; IBM 301 or IBM 3012 .
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course



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