IBM 4312 - Marketing Channels (3)

Management of marketing activities within the channels of distribution is examined. Strategic issues facing wholesalers and retailers as they build inter and intra relationships are covered. Case problems provide exposure to current issues faced by channel participants.

Prerequisite(s): IBM 301, MKT 301, or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course