IBM 4032 - E-marketing (3)

Overview of Internet marketing. The strategic use of Internet and digital tools and platforms for acquiring, retaining, and developing customers, conducting marketing research, branding, and enhancing the organization’s entire marketing mix performance.

Prerequisite(s): IBM 301 or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Note(s): Technology mediated instruction.
Course Category: Major Course