HRT 3170 - Beverage Marketing and Management (3)

Marketing and management components of the American beverage industry as it relates to on- and/or off-premise establishment. The wine, beer and spirits industries are covered focusing on product background and placement, legal issues, trends, consumer segments and issues, manufacturing and distribution as it relates to sales, marketing and management in the on-premise marketplace. Management skills necessary to operate a successful and profitable beverage program will be covered.

Component(s): Lecture
Contact Hour(s): 3 hours lecture/discussion
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course