ABM 4050 - Food and Agricultural Marketing Applications (3)

An application of theories, principles and procedures involved in developing a marketing strategy. Students will work as a team to develop a marketing plan for an agricultural product. Topics covered will include all aspects of food and fiber market strategy planning such as identifying a target market, analyzing market opportunities, developing a marketing mix, and completing a budget for the plan.

Prerequisite(s): ABM 304 or ABM 3040.
Component(s): Seminar
Grading Basis: Graded Only
Repeat for Credit: May be taken only once