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Dec 30, 2024
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AMM 2300 - Integrated Fashion Communication (3) Principles and techniques of integrated marketing communications for promoting apparel wholesale and retail products. Emphasis placed on principles of integrated marketing communications, market and consumer research, branding, and promotional tactics. Lectures, discussions, and team projects. Written analysis and presentation.
Component(s): Lecture Grading Basis: Graded Only Repeat for Credit: May be taken only once
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