IBM 3162 - Marketing of Services (3)

Focus on strategic and management issues unique to marketing service products. Application of marketing to a variety of industries including profit and non-profit organizations and/or agencies.

Prerequisite(s): Undergraduate standing; and IBM 301, MKT 301, or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Note(s): Course may be technology mediated.