Nov 04, 2025  
2018-2019 University Catalog 
    
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2018-2019 University Catalog [ARCHIVED CATALOG]

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GBA 6520 - Marketing Management Applications (3)

Marketing decisions making. Application of marketing concepts and implementation of effective marketing programs. Analysis of marketing decision-making techniques. Present and future marketing trends.

Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once


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