GBA 5550 - Fundamentals of Management and Marketing (3)

Fundamental management and marketing concepts and principles. Organization’s internal and external environments. Practical applications of management and marketing theories to problems in planning, organizing, and controlling business activities with ethical considerations. Development of marketing strategy involving product, promotion, pricing, and distribution decisions.

Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once