IBM 6540 - Marketing Data Science (3)

Introduction to Data Science, Machine Learning, and Artificial Intelligence with a focus on techniques effective for solving marketing problems; organization of large datasets in an effective and structured way; identifying relationships among customer and marketing outcome variables to support marketing decisions.

Prerequisite(s):

IBM 6510 and IBM 6520.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course

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