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HRT 4880 - Market Analysis in the Lodging and Tourism Industries (3)

Advance students' market analysis and critical thinking skills through the attainment of the CHIA (Certification in Hotel Industry Analytics) and the CAHTA (Certification in Advanced Hotel and Tourism Analytics). Advance data-analytic, problem-solving, and verbal- and written-communication skills in a collaborative learning environment and with diverse and multi-disciplinary perspectives. The key topics include: hotel math fundamentals, hotel performance benchmarking with STAR (Smith Travel Accommodation Reports) reports, how to conduct a market study, how to conduct an event impact analysis, how to conduct an economic analysis, and other relevant topics related to market analysis.

Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course
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