Jan 17, 2018
Offered by: College of Business Administration, International Business and Marketing Department
The Marketing Management Subplan is designed to give students an understanding of the factors both within the firm and in the external environment that affect the development and implementation of plans to serve the firm's markets and to attain the firm's economic goals. Emphasis is placed on determining market needs and decision-making concerning the product, pricing, promotion and distribution strategies required to meet those market needs.
Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) advertising/promotion, (2) international marketing, (3) marketing research, (4) general marketing, (5) retail management, (6) interactive management, (7) product/brand management, (8) entertainment/sports marketing, (9) e-commerce, and (10) professional selling/sales management. Because the university offers a broad array of specializations, the general marketing emphasis should only be selected when other options become unavailable.
Required Core Courses for Major: 48 units
Required of all business majors. A 2.0 cumulative GPA is required in core courses including subplan courses for the major in order to receive a degree in the major.
Required Subplan/Option Core Courses: 22 units
Elective Subplan/Option Core Courses: 22 units
- Select a minimum of 22 units of courses with Advisor approval (Career Emphasis)
Required Support Courses: 20-24 units
1Personal Computer Proficiency must be demonstrated by satisfying one of the following three alternatives: 1) CIS 101 , 2) Personal Computer Proficiency Test in Word, Excel, Access, and PowerPoint, or 3) an approved college course. There are no units associated with the Personal Computer Proficiency Test. If the test is passed, then unrestricted electives in subplan/option selected may be increased by 4 units.
Unrestricted Electives: 0-12 units
Select a sufficient number of courses so that the total from “Required Support”, “GE”, and “Unrestricted Electives” is at least 88 units.
The number of unrestricted elective units depends on whether or not STA 120 and EC 201 or EC 202 or PSY 201 are used for General Education (see curriculum sheet for the subplan). If any of these courses are used for General Education, unrestricted electives will be increased by four units per course up to the unit maximum of 12.
Personal Computer Proficiency Requirement
1(see policy statement in College of Business Administration introductory section).
General Education Requirements: 68 units
Students should consult the Academic Programs website https://www.cpp.edu/~academic-programs/general-education-course-listings.shtml for current information regarding this requirement. Unless specific courses are stated under Support Courses, please refer to the list of approved courses under General Education Requirements, Areas A through E.
Area A. Communication and Critical Thinking (12 units)
- Oral Communication
- Written Communication
- Critical Thinking
Area B. Mathematics and Natural Sciences (16 units)
- Physical Science
- Biological Science
- Laboratory Activity
- Mathematics/Quantitative Reasoning
- Science and Technology Synthesis
Area C. Humanities (16 units)
- Visual and Performing Arts
- Philosophy and Civilization
- Literature and Foreign Languages
- Humanities Synthesis
Area D. Social Sciences (20 units)
- U.S. History, Constitution, and American Ideals
- History, Economics, and Political Science
- Sociology, Anthropology, Ethnic and Gender Studies
- Social Science Synthesis
Area E. Lifelong Understanding and Self-development (4 units)