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    Cal Poly Pomona
   
 
  Dec 16, 2017
 
 
    
2017-2018 University Catalog

Business Administration, B.S. - Marketing Management Subplan/Option: 180 units


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Offered by: College of Business Administration, International Business and Marketing Department 

The Marketing Management Subplan is designed to give students an understanding of the factors both within the firm and in the external environment that affect the development and implementation of plans to serve the firm's markets and to attain the firm's economic goals. Emphasis is placed on determining market needs and decision-making concerning the product, pricing, promotion and distribution strategies required to meet those market needs.

Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) advertising/promotion, (2) international marketing, (3) marketing research, (4) general marketing, (5) retail management, (6) interactive management, (7) product/brand management, (8) entertainment/sports marketing, (9) e-commerce, and (10) professional selling/sales management. Because the university offers a broad array of specializations, the general marketing emphasis should only be selected when other options become unavailable.

Elective Subplan/Option Core Courses: 22 units


  • Select a minimum of 22 units of courses with Advisor approval (Career Emphasis)

Note(s):


1Personal Computer Proficiency must be demonstrated by satisfying one of the following three alternatives: 1) CIS 101 , 2) Personal Computer Proficiency Test in Word, Excel, Access, and PowerPoint, or 3) an approved college course. There are no units associated with the Personal Computer Proficiency Test. If the test is passed, then unrestricted electives in subplan/option selected may be increased by 4 units.

Unrestricted Electives: 0-12 units


Select a sufficient number of courses so that the total from “Required Support”, “GE”, and “Unrestricted Electives” is at least 88 units.

Note(s):


The number of unrestricted elective units depends on whether or not STA 120  and EC 201  or EC 202  or PSY 201  are used for General Education (see curriculum sheet for the subplan). If any of these courses are used for General Education, unrestricted electives will be increased by four units per course up to the unit maximum of 12.

Personal Computer Proficiency Requirement


1(see policy statement  in College of Business Administration introductory section).

General Education Requirements: 68 units


Students should consult the Academic Programs website https://www.cpp.edu/~academic-programs/general-education-course-listings.shtml for current information regarding this requirement. Unless specific courses are stated under Support Courses, please refer to the list of approved courses under General Education Requirements, Areas A through E.

  Course Term Taken Grade
Area A. Communication and Critical Thinking (12 units)
1. Oral Communication      
2. Written Communication      
3. Critical Thinking      
Area B. Mathematics and Natural Sciences (16 units)
1. Physical Science      
2. Biological Science      
3. Laboratory Activity      
4. Mathematics/Quantitative Reasoning      
5. Science and Technology Synthesis      
Area C. Humanities (16 units)
1. Visual and Performing Arts      
2. Philosophy and Civilization      
3. Literature and Foreign Languages      
4. Humanities Synthesis      
Area D. Social Sciences (20 units)
1. U.S. History, Constitution, and American Ideals
    a. United States History
    b. Introduction to American Government
     
2. History, Economics, and Political Science      
3. Sociology, Anthropology, Ethnic and Gender Studies      
4. Social Science Synthesis      
Area E. Lifelong Understanding and Self-development (4 units)      

For an alternative and interdisciplinary way to complete some of their GE requirements, students may choose the Interdisciplinary General Education program, see below. 

Interdisciplinary General Education: 32 units


An alternate pattern for partial fulfillment of GE Areas A, C, D, and E available for students is the Interdisciplinary General Education (IGE) program.  Students should see an advisor for specific GE coursework required by their major.  Students must be exempt from or score at least 147 on the EPT to qualify for IGE.  Please refer to the University Catalog General Education Program section for additional information.

How IGE fulfills General Education Requirements:

Year Completion of IGE Courses Satisfies GE Requirements
Freshman IGE 120 , IGE 121 , IGE 122   A2 as well as any 2 courses from C1-C3
Sophomore IGE 220 , IGE 221 , IGE 222   D1 (8 units) and D3
Junior IGE 223 , IGE 224   D2 and Area E

American Institutions: 8 units


Courses that satisfy this requirement may also satisfy GE Area D1.

American Cultural Perspectives Requirement: 4 units


Refer to the University Catalog General Education Program section for a list of courses that satisfy this requirement.  Course may also satisfy major, minor, GE, or unrestricted elective requirements.

Graduation Writing Test


All persons who receive undergraduate degrees from Cal Poly Pomona must pass the Graduation Writing Test (GWT).  The test must be taken by the quarter following completion of 120 units for undergraduates.

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