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    Cal Poly Pomona
   
 
  Oct 20, 2017
 
 
    
2017-2018 University Catalog

International Business and Marketing


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www.cba.cpp.edu/ibm

Two subplans are offered in the International Business and Marketing Department, International Business and Marketing Management.

Juanita Roxas, Chair

Frank K. Bryant
Joyce Emilio
Robert Fabrize
Tarique Hossain
Jing Hu
Jae Min Jung
Anthony (Hongbum) Kim
Xin (Cindy) Liu
Jun Myers
Jared Oakley
H. Erkan Ozkaya
Kristen Schiele
Randy Stein
Debbora T. A. Whitson

Mission Statement

The mission of the International Business and Marketing Department is to prepare students for specialized careers in either international business or marketing management. This preparation gives both undergraduate and graduate students practical learning experiences in such courses as international marketing, marketing management, professional selling, advertising, buyer behavior, market research, retailing, industrial marketing, brand management, and transportation and distribution management. In addition, the mission of the Department is to give non-majors a solid foundation in the application of business principles to the marketing of goods and services in international and domestic markets. To achieve excellence in both teaching and course content for an increasingly diverse and multinational student body, the Department's faculty undertakes programs of basic research, applied scholarship, and instructional development; it also forges and maintains strong links with the business community, both local and global.

Programs

    MajorMinor

    Courses

      International Business and Marketing

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