AMM 296 - Apparel Retailing (4)

An introduction to apparel retailing, a review of the organization, development and the management practices of the apparel retail sector. Topics include types of apparel retailing, multi-channel retailing, store location, apparel consumer behavior, retail marketing strategies, and retail operations management. Case studies in apparel retailing.

Prerequisite(s): AMM 101.
Component(s): 4 lectures/problem-solving.